1,880 Posts Across 378 Fitness Subreddits
How aggressive negative filtering captured workout seekers, not routine sharers
65 days
Campaign Duration
1,880
Posts Published
378
Subreddits
10.8
Avg Score
The Challenge
The fitness space is flooded with 'rate my routine' posts from users who already have solutions—we needed to find the genuinely confused gym-goers seeking structure.
Campaign Performance
Post Distribution by Category
Distribution of comments across subreddit categories
Posts by Intent Tag
Breakdown of posts by intent and topic tags
Top Performing Subreddits
r/beginnerfitness
Posts
279
Avg Score
4.6
r/WorkoutRoutines
Posts
172
Avg Score
1.8
r/bodyweightfitness
Posts
132
Avg Score
12.6
r/PetiteFitness
Posts
81
Avg Score
8.5
r/MacroFactor
Posts
41
Avg Score
17.7
r/xxfitness
Posts
19
Avg Score
56.1
r/loseit
Posts
33
Avg Score
29.4
Key Insights
Aggressive Negative Filtering
Extensive negative keywords ('rate my', CrossFit terms) prevented wasted engagement on users who already have solutions, driving 20.5% verified rate.
Demographic Subreddits Outperformed
r/xxfitness (56.1 avg), r/fitness40plus (29.2 avg) showed 3-5x higher engagement than general fitness communities.
Competitor-Adjacent Positioning
Engaging in r/MacroFactor and r/Hevy captured users actively exploring alternatives—strong purchase-intent signal.
Is This Approach Right for You?
Ideal For
- Consumer apps in competitive categories
- Products solving 'confusion' or 'lack of structure' problems
- Services with geographic restrictions
- Brands filtering committed users vs. seekers
Success Factors
- Aggressive negative filtering
- Demographic-specific targeting
- Competitor-adjacent engagement
- Custom filters with explicit exclusions
Want results like these for your brand?
Let's discuss how we can apply these strategies to your industry and audience.