What is a Reddit brand mention?
A Reddit brand mention is your product named inside a real Reddit thread by a real person answering someone's question — not an ad, not a post on your own account. It is the unit of work this service delivers: one comment, in a thread where someone is already asking what to buy, where your brand is one of the honest answers.
Three things make a mention worth paying for rather than just posting yourself:
• It has to survive. A removed comment is worth nothing. 72% of ours stay live across 2,000+ tracked subreddits; the ~28% that don't feed the safety data that routes the next placement.
• It has to land in a buying conversation. 39.9% of the relevant threads we surface carry explicit buy-intent — someone comparing options or asking for a recommendation. The rest are noise you're better off skipping.
• It has to keep working. The thread ranks in Google, and ChatGPT and Perplexity read the same threads when someone asks your category's buying question. One comment keeps earning long after an ad would have stopped.
That's the difference between a Reddit brand mention and a Reddit ad: the ad rents attention, the mention becomes part of the answer.
What's included
- Daily thread discovery — we search Reddit (plus YouTube, Medium, LinkedIn, and X where it fits your audience) for your keywords and competitors, every day. AI scores each thread for relevance and buying intent, so effort goes to the conversations that convert.
- Human posting from established accounts — real people with aged, credible accounts post the mentions in their normal browsing flow. No bots, no fresh accounts, no fake testimonials.
- The 'sandwich' format — every comment genuinely answers the question, mentions your brand as one option, and closes naturally. Comments that read like ads get removed; ours are written to belong in the thread.
- Machine verification — software re-checks every posted link and flags removals. What you see in your report is what's actually live, not what was live for five minutes.
- Daily Slack report — live links, delivered to your channel every day. You can click and check any of them, any time.
- Google Search Console integration — we track your branded search growth so you can see the downstream effect, not just the posts.
- Subreddit safety intelligence — we maintain removal and ban history on 2,000+ subreddits, so your mentions go where they survive.
Pricing
No tiers to decode. One core service, one price.
| Plan | Price | What you get |
|---|---|---|
| $1 workshop | $1 one-time | We scrape your brand, map your niche's live conversations, and show you a sample of what daily mentions would look like. Billing starts only when you go live. |
| Core | $1,290/month | Daily mentions across Reddit (and other channels where they fit), verification, daily Slack reports, GSC tracking. Month-to-month, cancel anytime. |
How much volume to expect (honest numbers by industry)
This is the part most services won't tell you: your volume is set by your niche's conversation supply, not by our effort. A national legal brand's buyers post on Reddit constantly; a niche developer tool's buyers post a few times a week. These medians come from 90 days of actual delivery across 60+ active clients:
| Industry | Typical mentions/day | Late-removal rate |
|---|---|---|
| Legal (national) | 9 | ~0% |
| Travel & hospitality | 8 | <1% |
| Education | 8 | ~0% |
| Consumer finance & trading | 8 | ~4% |
| Local services (moving, auto, retail) | 7–8 | <1% |
| Supplements & consumer health | 5–7 | 2–4% |
| Telehealth | 6 | 0–4% |
| Consumer SaaS & apps | 5 | 1–4% |
| E-commerce & marketplaces | 3–5 | 0–3% |
| B2B SaaS & developer tools | 4 | 0–5% |
| Hyper-local niche services | 1 | can exceed 60% — we'll tell you before you sign |
What we don't do
Worth being explicit, because 'Reddit marketing' attracts a lot of junk:
• No fake reviews or testimonials. Mentions present your brand as an option inside a genuine answer — they don't invent experiences.
• No Reddit Ads management. If you want paid placements, a media-buying agency is the right purchase.
• No engagement pods, vote manipulation, or bot networks. That's how brands get their domains banned from subreddits permanently.
• No inflated volume promises. If your niche supplies 4 conversations a day, we'll say 4 — before you pay. Overpromising volume is the #1 reason brands churn off Reddit services, so we anchor on your industry's real numbers from day one.
Why mentions beat ads for durable visibility
A Reddit ad stops existing the moment you stop paying. A comment in the right thread keeps working: the thread ranks in Google for your buyers' searches, AI assistants cite it when people ask for recommendations, and the next hundred people who find the thread see your brand in the answer.
That's also why we track survival so obsessively — a removed comment does none of that. 72% of our comments survive across 2,000+ subreddits, and the ones that get removed feed the safety data that makes the next placement smarter.