HealthcareHealthcare / Telehealth

175 Posts in GLP-1 Provider Communities

How surgical negative filtering achieved highest quality engagement

65 days

Campaign Duration

175

Posts Published

45

Subreddits

4.2

Avg Score

The Challenge

Communities 90% journey-sharing, not provider-seeking
Strict anti-promotional moderation
Competition from medication-only providers

Campaign Performance

Posts by Intent Tag

Breakdown of posts by intent and topic tags

Top Performing Subreddits

r/tirzepatidecompound

Posts

48

Avg Score

1.3

r/Semaglutide

Posts

14

Avg Score

5.1

r/glp1

Posts

13

Avg Score

1.6

r/PCOS

Posts

8

Avg Score

13.1

r/Biohackers

Posts

3

Avg Score

29

Key Insights

Surgical Negative Filtering

35+ blocked subreddits and 14 blocked keywords eliminated journey-sharers, driving 40% verified rate—highest of all campaigns.

Volume vs. Quality Tradeoff

Only 175 posts but 40% verified rate. For high-consideration healthcare purchases, quality over volume wins.

Stock Investor Pollution

Blocking investment subreddits and 'stock price' keywords was essential—GLP-1 companies are popular stock picks.

Is This Approach Right for You?

Ideal For

  • Healthcare/telehealth services
  • High-consideration purchases
  • Niche communities dominated by experience-sharing

Success Factors

  • Aggressive negative filtering
  • Accept low volume for high intent
  • Target compounded/alternative communities

Want results like these for your brand?

Let's discuss how we can apply these strategies to your industry and audience.