+105% Search Impressions in 64 Days
How custom filtering turned skeptical skincare enthusiasts into brand searchers
64 days
Campaign Duration
5,311
Posts Published
455
Subreddits
8.5
Avg Score
+105%
Impressions
The Challenge
Operating in a space where consumers are research-savvy and have 'tried everything,' requiring genuine helpfulness over promotional messaging.
Campaign Performance
Post Distribution by Category
Distribution of comments across subreddit categories
Posts by Intent Tag
Breakdown of posts by intent and topic tags
Top Performing Subreddits
r/SkincareAddiction
Posts
1317
Avg Score
5.2
r/eczema
Posts
361
Avg Score
4.2
r/tretinoin
Posts
302
Avg Score
8.3
r/Rosacea
Posts
268
Avg Score
7.1
r/30PlusSkinCare
Posts
213
Avg Score
13.7
r/SkincareAddicts
Posts
173
Avg Score
5.4
r/DermatologyQuestions
Posts
126
Avg Score
3.4
r/Hidradenitis
Posts
118
Avg Score
5.9
Key Insights
Volume Creates Visibility
At 83 comments/day across 455 subreddits, sustained high-quality engagement dramatically expanded search footprint—even in skeptical communities.
Demographic Subreddits Outperformed
The 30+, 40+, and 45+ skincare communities showed 2-3x higher engagement (avg score 13.7-25.8) than general subreddits.
Custom Filtering Drove Quality
The 'Matches Intent' custom filter (62.5% pass rate) was the key quality gate, capturing users at their 'has anyone tried X?' moment.
Is This Approach Right for You?
Ideal For
- DTC health-tech and wellness brands
- Personalized/customized product companies
- Brands targeting educated, research-savvy consumers
- Companies in markets with high skepticism
Success Factors
- Custom topic filtering to capture high-intent moments
- Broad subreddit coverage with quality controls
- Demographic-specific community targeting
- High posting volume sustained over 60+ days
Want results like these for your brand?
Let's discuss how we can apply these strategies to your industry and audience.