2,298 Posts Across 685 Subreddits
How extreme network breadth captured fragmented ticket conversations
61 days
Campaign Duration
2,298
Posts Published
685
Subreddits
15.2
Avg Score
The Challenge
Every sports team, concert, and festival has its own subreddit, requiring the widest network of any campaign to capture ticket conversations.
Campaign Performance
Post Distribution by Category
Distribution of comments across subreddit categories
Posts by Intent Tag
Breakdown of posts by intent and topic tags
Top Performing Subreddits
r/WorldCup2026Tickets
Posts
119
Avg Score
1.8
r/stubhub
Posts
107
Avg Score
3.2
r/Tickets
Posts
100
Avg Score
1.2
r/Broadway
Posts
64
Avg Score
7.8
r/Concerts
Posts
62
Avg Score
1.7
r/phish
Posts
48
Avg Score
9.7
r/Seahawks
Posts
20
Avg Score
108.5
Key Insights
Extreme Network Breadth Wins
The 685-subreddit strategy captured conversations impossible with narrower focus. Every team/artist/event has dedicated fans asking ticket questions.
Platform Complaint Targeting
The r/stubhub subreddit (107 posts) yielded high-intent prospects—users explicitly frustrated and seeking alternatives.
Sports Communities Drive Engagement
Team subreddits showed highest avg scores (15-108), reflecting strong community bonds and appreciation for helpful ticket advice.
Is This Approach Right for You?
Ideal For
- Marketplace businesses with fragmented audiences
- Companies competing against dominant incumbents
- Brands targeting event-based purchases
- Services with buy-side and sell-side customers
Success Factors
- Extreme network breadth over depth
- Platform complaint community targeting
- Time-sensitive/event-based filtering
- Dual intent capture (buyers AND sellers)
Want results like these for your brand?
Let's discuss how we can apply these strategies to your industry and audience.